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How Andina Ingredients, Together With Our Global Partner Hydrosol, Can Help Food Manufacturers Tap Into Key Market Trends

In mid-March, Andina’s Managing Director, Bruce Phillips, together with our New Business Development Manager, David Church, and our Sales/Technical Adviser, Ian Tregaskis, traveled to the Hydrosol Sales Network Meeting 2016 in Hamburg, Germany.


Here, they attended a number of cutting edge presentations from both internal and external speakers including a talk from Lu Ann Williams, Director of Innovation at Innova Market Insights on “Top 10 Trends 2016”.

Innova’s work provides valuable insights into the key trends driving consumer demand.  The challenge for the food manufacturer is how to use this information to produce products with real and enduring consumer appeal.

Out of the Top 10 trends identified, there are 4 key areas where Andina Ingredients, together with our global partner Hydrosol, can help:

The Continued Rise in Demand for Clear Label And “Free From”

The Rise Of The Flexitarian

Sports Nutrition Moves Mainstream As The Demand For Protein Rises